5 Ways Website Design Affects SEO

5 Ways Website Design Affects SEO

You may have noticed I’ve just completed a full redesign of JasonOickle.com, and already things are going better. So as a result I thought I’d take a moment to talk about why your website design can affect the SEO of your website.

First of all, companies today face enormous pressure staying a float in the market. With rising competition as advanced technologies open the floodgates to more aspiring entrepreneurs in online business ventures. The myriad of Internet marketing opportunities available is mind-boggling, with plenty of success stories from new to veteran marketers alike.

Successful online entrepreneurs today would attribute their business success to the availability of a great website that entices more traffic…

Effective Marketing with Website Design

An effective marketing strategy is not engaging in keyword search engine optimization alone where identified keywords are stuffed into your articles. Google has upgraded its algorithm with more stringent rules that frown on such tactics.

Today you need an efficient and captivating website design that would impact the market with well implemented SEO. Different website designs have different impacts on SEO, due to the selected features found on the website.

The SEO of the website could be enhanced through a dynamic website design that is appealing and attractive to web consumers as well as adhere to the search engine requirements for a higher page ranking.

A Parallax Website Design

A parallax design for the web business site puts the whole site on one page. It makes use of menus for easy viewing, although this is not considered SEO effective. The keyword search impact is reduced on popular search engines with potentially fewer pages ranked. This will as a result give you a lower overall page ranking by search engines.

The HTML5 Website Design

An HTML5 web design is popular for embedding videos and other interesting images to form an informative and appealing website. The website also becomes more functional and interesting giving it a much higher stick rate.

These websites tend to be fast loading and loved by search engines, this will give you higher page rankings; hence, SEO marketing efforts are enhanced.

Responsive Website Designs

A top choice for website design is the responsive design. Where multiple devices are catered as more web users are becoming mobile. Responsive designs are great in accommodating the different devices out there and respond to the type of device used.

The responsive website is quick to adapt to the identified browser and device, be it a PC, tablet or mobile phone. Easy navigation is possible with a thumbs-up for SEO as well.

Optimal Web Pages Website Design

Having a certain number of pages for a website has an important effect on SEO. A website with many pages would need to more time and effort to have every page ranked by the search engine. Hence, the website would be more visible on the Internet for web consumers, whereas a website with only two pages would be ranked quickly by search engines with potentially two pages on the results listing.

It is good to have an optimal number of web pages to secure wider market visibility. This would also help get a higher SEO ranking as well.

High Quality Content with Unique Keywords

A great website is one with high quality content that makes use of unique and targeted keywords. These factors play a large role to entice search engines into a high ranking on page number one.

Good content layout helps the spiders to identify the structure as required by the search algorithms. It is essential that keywords are seamlessly included in the content to impact the website design and its SEO features before online marketing success is achieved.

Factors Affecting Website SEO

The choice of your website design is crucial to push your site up above the competition and win more traffic. Nevertheless, the functionality is an important factor that would impact the search engines’ rankings.

Website success relies heavily on the primary objective of the website design. Many websites are changed from one design to another to keep up with the emerging technologies and market trends. Others are changed according to the changing business goals and objectives.

A current website design may be changed to implement a new marketing strategy or campaign that can increase traffic. Plans for growth are constantly on the mind of marketers to consider changing or upgrading their web business site design.

Such design changes must ensure easy navigation for both web visitors and search engine spiders alike. User friendly navigation is essential to a successful business engaging website. Faster and easier searches of the information, products and services would contribute to higher sales and profits.

Page loading speeds are another huge consideration. Potential customers may get frustrated with long loading times as marketers are busy individuals. A fast page load contributes positively to the SEO success of your website.

Rapid changes in technology today require the business to adapt to the changes quickly to stay in the game; if not ahead of it. As mobile technology emerges, a responsive website design would need to be mobile friendly to accommodate the growing sophistication of smartphones and devices in the market.

More traffic and sales can be expected as your customers enjoy a better online experience with your brand. The SEO campaign is far more successful when marketers and business owners give consumers what they want and expect.

About Jason Oickle

Jason Oickle is from Halifax, Canada, and has been a full-time Internet Marketer since 2006. He is also known as a Blogger, as well as a developer doing most of the development for his own membership sites and apps.

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