When we talk about the word “leverage”, most people tend to think of borrowed funds. But for this time alone, you should think of the word leverage in another way. Gilbert Nieuwenhuis in Our Little Net defined leverage simply as “doing more with less” while the ever-functional Wikipedia explained it as “using given resources in such a way that the potential positive outcome is magnified”.
Both definitions are great either way so when you work on leveraging your Internet marketing efforts, it doesn’t mean using borrowed money to gain Internet marketing success but rather, doing the best you can with what you’ve already have.
Here are 7 quick tips that you can use right now to leverage your internet marketing efforts:
Tip #1 Popularity matters.
If you’ve heard about the Next Internet Millionaire contest, you could learn a lot of things about Internet marketing from the way this competition is being promoted. Whether it’s a scam or not, it doesn’t matter in the end because the buzz it’s creating is already earning the show’s producers a ton of moolah.
And if you look at its criteria for video selection, vote popularity for its YouTube auditions is equivalent to 50% and 30% for the first and second rounds respectively. Obviously, the show’s producers understand that Internet marketing success is always dependent on the numbers. Publicity is publicity, whether good or bad so avoid using mediocre Internet marketing strategies. They should either love it or hate it.
Tip #2 Go back to the past.
This is an Internet marketing tip that’s primarily effective for blogs. When you write a new entry for your blog, try to remember if you’ve written something that’s related to it in the past. If so, post a trackback link so that other pages of your blog may also be visited. This can increase your search engine rankings.
There are other ways for you to post trackback links. If you are writing a follow-up entry, post a trackback to the original. Trackbacks can also be used for posts that are part of a certain series, make sure you label them accordingly of course.
Tip #3 Advertise tirelessly.
Let’s say you’ve just launched a new promotion for your company, you should make the most out of it by advertising it everywhere you can. Don’t be contented with what traffic you can generate by simply posting news about it on your blog and newsletter. Advertise in other blogs and websites. Talk about it in forums. Ask your affiliates to spread the word. Take advantage of every Internet marketing opportunity possible for your strategy!
Tip #4 Establish your reputation.
A whisper from a good man will sound more convincing than a shout from a bad one. Providing excellent service and achieving customer satisfaction will go a long way in building your credibility. It will not only boost your sales but also make marketing easier for you. Once you have something to say, most people will sit up and take notice without any further urging because they know you can be trusted.
Tip #5 Strengthen your relationships.
You must build a strong relationship with your customers, suppliers, distributors, retailers, and whoever else your business frequently comes into contact with. They make up the first and innermost circle of your network. What they say can make your Internet marketing strategy an outright success… Or a huge flop. If you have excellent relationship with these people, all of your Internet marketing strategies will benefit from instant word of mouth.
Tip #6 Always look for opportunities to exchange links.
With simple link trading, the traffic your website is generating can easily double or triple depending on how much traffic the other website is receiving.
One popular form of link exchange is creating an affiliate marketing program. With this type of program, you only reward your affiliates when they do something that directly benefits your website. You could ask them to increase customer awareness or sales. Either way, you enjoy instant and total exposure through your links without having to pay a cent. Give or take has never been so beneficial!
Tip #7 Last but not the least, create new content about the same topic.
When you like someone, you can express your feelings in a hundred different ways, can’t you? You must be able to do the same when marketing your business!
Follow these tips and results from your efforts will surely be magnified.