Without a doubt affiliate marketing has increased in popularity over the past few years. Reasons that are both in favor of the affiliate merchant and the affiliate marketer.
Merchants can have as many marketers as they want and pay them for the results they bring in. Also affiliate marketers can easily start their own business even if they have a tight budget.
Most affiliate programs these days are heavily equipped with marketing tools. You only have to get into one program and start your campaign without the hassles and requirements that other businesses might have.
With all these benefits, the only thing you need to consider is how you can go about selecting the best affiliate program to promote as an affiliate marketer.
What should you look for when choosing the perfect affiliate program for you?
1. The demand for the affiliate product or service.
Is the affiliate program getting the traffic it deserves? You must have a precise answer to this question before you join the program. Research how much traffic the program is receiving and how much it is consistently getting.
There are lots tools on the Internet which can help you determine how much traffic an affiliate program is getting. Normally, you will find a list of websites that are ranked according to their traffic. An affiliate program is already getting a lot of traffic and has probably more affiliates if they are ranked in the top 100,000.
What if it is ranked below 500,000? Well, it could mean one of two things. First, the site is not doing good and second, this could just be the perfect opportunity for you.
Do your research beforehand so you end up with a goldmine.
2. The amount of commission being paid.
It’s important that you know how much a program will pay you for a sale. Obviously, it will be a waste of time and effort promoting it if it does not pay you well. You will be spending more than earning.
It’s wise to join an affiliate program that pays high commissions. The best programs can offer up to 75% commission and sometimes even more. I try to stay away from anything less than 50%.
3. How often you get paid.
The payment methods in affiliate programs will vary. Some pay weekly, monthly and on a quarterly basis. It’s vital that you when you get paid to have control over your expenses.
Also you should know the minimum sales required to get your commission. Some affiliate programs don’t give out payments until you have reached a specific amount. Others pay you as soon as you make a sale.
4. Affiliate program tracking tools.
It’s a known fact that it takes more than one visit to your site before a sale is made. This is why affiliate programs should use tracking cookies to credit you if your customer decides to buy at another time.
Know how long these tracking cookies last. The longer they last the better. You could also try cloaking your URL so your affiliate id is hidden.
5. Payment on succeeding sales.
Be aware that some merchants do not pay you when the visitors click on your affiliate link that goes directly to the merchant site. It is important that you get paid because you were the “middle person” that made it possible for that visitor to find the site.
6. Tools and resources available.
Does the merchant provide content, special offers and samples that you can use for your promotion? Make sure you check out what they are providing you.
An affiliate program that supports its affiliate marketers will provide these tools for you. But if you are not satisfied with theirs, you can always create your own.
Selecting the perfect affiliate program can be difficult. Consider all the points above, so you will not end up getting into a deal you will regret later.